The controversial startup expects to service 2 million riders worldwide on New Year's Eve alone.
An Uber spokeswoman said New Year's Eve 2014 was one of its busiest days. And the company has quadrupled its presence in the last year. It's now operating in over 260 cities across the world -- up from 66 in 2014.
But how much -- or how little -- might riders pay? That's unpredictable due to Uber's price algorithm, which charges riders inordinate sums of money during periods when its cars are most in demand. (Hello, New Years Eve!)
On Tuesday, the company issued a blog post explaining its surge pricing and providing timing guidelines (the highest fares are expected to be between 12:30 and 2:30 a.m., when Ubers are most in demand).